We’re All Founders Humans

Spring 2025

we're all humans cards front and back logo branding

Prompt: How might we use the human-centered design process to design an innovation hub for the next generation of startup founders at Stanford Research Park?

Type: Group Project

Medium: Figma, Adobe Illustrator, Adobe Premiere Pro

Group Members: Lindsay McKinley, Josh Buenviaje, Lucas Wang

Project Partner: StartX, a non-profit startup accelerator and founder community for Stanford students, professors, and alumni

User Research

Targeted User Groups:

user group: underrepresented founders icon
user group: seasoned founders icon
user group: recent founders icon

Underrepresented Founders

Seasoned Founders

Recent Founders.

After multiple interviews across the three groups, we honed in on a single user groups: Recent Founders

New members of the StartX community crave an environment free of artificial and network-based connection to ensure the relationships they form through StartX programming have a lasting impact.

Prototyping & Testing

students seated at Stanford testing out prototype of card game
prototype testing set up of card game including digital camera for participant use
various box and card design prototypes
student and founder seated at Stanford testing out prototype of card game
founder at StartX testing out prototype of card game
final card design prototypes displayed on stool

Final Design

Serendipi-Tea: We’re All Human, 2025

we're all humans card box design
we're all humans card front and back designs

Original box and card design, printed on card stock

we're all humans how to play card design